At Ground Up, a licensed & owned brand footwear company, I worked closely with the Marketing team & fellow designers to develop product campaigns that grew brand awareness and strengthened partner relations. This included creating storyboards & graphics for video campaigns, developing email newsletters, revamping high-traffic web pages, & designing impactful social assets.
Art Direction / Asset Creation / Video Editing / Motion Graphics / Photo Manipulation / Typography / Layout
Ground Up INTL
Art Direction / Asset Creation / Motion Graphics
Never Stop Exploring
Digital campaign promoting the little heroes of today to never stop exploring, as they become the heroes of tomorrow. With these high-tops, your favorite hero is always with you.
For this project I partnered with the marketing team to develop a story board for the campaign video & design supplemental motion graphics and lock ups.
Final assets were spread on social media, web banners, & the Foot Locker Times Square Billboard.
Ground Up’s Instagram saw an increase of 79.2% in viewership and 152.4% increase in reach.
Video Editing / Motion Graphics
Dream Bigger,
Dress Brighter
This project was a digital campaign kicking off the back to school season in style with the fresh drop of Hello Kitty sneakers. Encouraging girls to dream big, and dress with confidence.
I partnered with the marketing team to edit together a social campaign video from in-house photoshoot assets. My work included all video editing, motion graphics, and lock ups.
Final assets were spread on social media, web banners, & the Foot Locker Times Square Billboard.
Ground Up’s Instagram saw an increase of 264% in account reach during campaign run-time.
Photo Manipulation / Video Editing / Motion Graphics / Layout
Four legends, one epic collab! The exclusive JD Sports Europe collection featuring Bluey, Barbie,
Minnie Mouse, and Spider-Man.
Time to level up your sneaker game!
In this campaign I revamped a set of images from our studio that didn’t quite hit the mark with leadership. My task was to make the imagery feel cohesive, exclusive, and fitting of the season (January). To hit these marks I gray-scaled the backgrounds allowing the product to take focus & elude to the cold/dry season. Paper rip textures were used to further take focus away from the backgrounds and bring a through point for the collection. To make sure they felt exclusive I designed seamless carousel-style postings for each product. Overall, my revamp for the images, social launch video, motion graphics, and lock ups were a success with leadership - they loved the edit!
Final assets were used on socials and web.
Exclusive Collection
Art Direction / Asset Creation / Motion Graphics / Photo Manipulation / Typography / Layout
Web & Social
Below are a collection of website banners, newsletter emails, and Amazon A+ Content.
